In my last post I used A/B testing as an example of something in social media management that overwhelmed me a bit. And in this post I’ll explain why that was silly, because it’s not that hard! According to the ever wonderful and helpful Wikipedia A/B testing is defined as “jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment“.
Category Archives: Social Media
Getting Past I Don’t Know
I recently celebrated my one year anniversary as a social media manager. As I look back on this past year I realize how much I have done, how much I have learned, and how far I’ve come, but I also look back and see how much more I have to learn, how much I have to do, and how far I have to go. It’s exciting, it’s daunting.
Why IFTTT is Worth The Time
If you haven’t yet heard of IFTTT now’s your chance to learn all about it. IFTTT stands for If This Than That and it is an internet recipe builder.