In my last post I used A/B testing as an example of something in social media management that overwhelmed me a bit. And in this post I’ll explain why that was silly, because it’s not that hard! According to the ever wonderful and helpful Wikipedia A/B testing is defined as “jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment“.
I recently celebrated my one year anniversary as a social media manager. As I look back on this past year I realize how much I have done, how much I have learned, and how far I’ve come, but I also look back and see how much more I have to learn, how much I have to do, and how far I have to go. It’s exciting, it’s daunting.