Tag Archives: a/b testing

A/B Testing as Easy as A,B…C.

In my last post I used A/B testing  as an example of something in social media management that overwhelmed me a bit. And in this post I’ll explain why that was silly, because it’s not that hard! According to the ever wonderful and helpful Wikipedia A/B testing is  defined as “jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment“.

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