Tag Archives: Ellen DeGeneres

The Power of Social Media at the Oscars

Last night, in just over 30 minutes a new record was broken. There was a new record set for the number of RT’s (retweets) of Ellen┬áDeGeneres “selfie” at the Oscars. Whilst it was apparent that this was a plug for Samsung, it showed the power of social media as the public took the challenge of setting a new record. The previous record was set by President Barack Obama when he tweeted “Four more years” after his reelection, this gained 780k retweets.Barack Obama tweet

After around 30 minutes this was superseded by the Oscars tweet with over 800k RT’s to the most famous selfie made.Ellen DeGeneres record breaking tweet

If anybody was in any doubt as to the power of social media – it showed what can be done in a very small amount of time. As of now there has been over 2 million RT’s. That’s pretty impressive!