Last night, in just over 30 minutes a new record was broken. There was a new record set for the number of RT’s (retweets) of Ellen DeGeneres “selfie” at the Oscars. Whilst it was apparent that this was a plug for Samsung, it showed the power of social media as the public took the challenge of setting a new record. The previous record was set by President Barack Obama when he tweeted “Four more years” after his reelection, this gained 780k retweets.
After around 30 minutes this was superseded by the Oscars tweet with over 800k RT’s to the most famous selfie made.
If anybody was in any doubt as to the power of social media – it showed what can be done in a very small amount of time. As of now there has been over 2 million RT’s. That’s pretty impressive!
In a move that is not in the least bit surprising, it has been announced that Instagram will start offering video as well as pictures.
The move by Facebook (owners of Instagram) appears to be a direct challenge to Twitter’s successful launch of its video platform, Vine. Whereas Vine allows you to record 6 second videos Instagram will go over double that and allow anything between 3 and 15 seconds. Moreover it will offer users the ability to use the existing filters that already exist with Instagram.
The update will be available to both iOS and Android users and with the support of Facebook linking into users timelines I see another success story coming in the journey of Instagram.
Personally I won’t be using either service as I find the whole concept a little too public but to each their own.