Last night, in just over 30 minutes a new record was broken. There was a new record set for the number of RT’s (retweets) of Ellen DeGeneres “selfie” at the Oscars. Whilst it was apparent that this was a plug for Samsung, it showed the power of social media as the public took the challenge of setting a new record. The previous record was set by President Barack Obama when he tweeted “Four more years” after his reelection, this gained 780k retweets.
If anybody was in any doubt as to the power of social media – it showed what can be done in a very small amount of time. As of now there has been over 2 million RT’s. That’s pretty impressive!