Tag Archives: Netflix

Why The West Wing Makes Me Sad

A few months ago the late nineties drama The West Wing appeared in my Netflix recommended for you section, I used to think West Wing would bore me, but I thought I would give it shot. I’m about halfway through the first season and I do like it and it doesn’t bore me, but it kinda makes me sad.
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I just finished the episode where President Bartlet negotiates a fictitious cease fire between India and Pakistan with the help of a zany Brit named Lord John Marbury.
I try to keep up with world news, I read a variety of different news sources, but I am by no means an expert. I know I like nationalized health care, I like Obamas social views for the most part, but I don’t  like what happened with the IRS and I don’t like Obamas drone policy, I don’t want us to invade Syria, and I don’t like this NSA stuff.
In the 2008 election I had just turned 18 and I was so excited about Obama, I was one of the many young people that cast my vote for him. In the 2012 election I wasn’t as keen on Obama, I still liked him, but I had some reservations. I actually really liked the governor of Massachusetts Mitt Romney, until he started running and changed from a moderate republican to the flip flopping, right wing , extremist that we saw during the election.
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Where is our modern day real life president Bartlet? I realize that the West Wing is a tv show, and not real life. History taught  me that there are great leaders and horrible leaders and everything in between. I want a great president. Is that too much to ask? Maybe  if Obama had a reality show where I got to see him all the time I would like him more? President Bartlet makes decisions I don’t like or agree with in The West Wing, but I still like him because he has a good heart. In 2008 Obama gave off the impression that he was just a good guy. That he loved America and wanted what was best for the people. I think he is a good guy at heart, but lately his speeches he seems to be getting more agitated (being president is hard, I get that) and he just keeps repeating the same promises over and over.
Yes Obama is dealing with a bipartisan congress, that, in my opinion is tearing the USA apart. And it makes me sad that he can’t accomplish all the things he promised and he is making some choices  that I would not have anticipated in 2008.
We do not live in a tv world, cease fires do not always happen, promises not always kept. I cannot imagine being president, and I have the utmost respect for whoever is in office. I pray for the presidents strength and wisdom. And I will continue to enjoy the West Wing even if it disheartens me a little about our current state of affairs.

My Day With The Bluth Banana Stand

The Bluth Banana Stand from Arrested Development has been making the rounds to promote Season 4 which will premiere on Netflix May 26th. This past Monday the Banana Stand was in NYC giving out free chocolate dipped bananas and even though I’m allergic to banana’s I wasn’t going to  miss out on the fun!

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The Dance of The Chicken

In two weeks Netflix will release their newest straight to streaming series, the final installment of Arrested Development. These episodes are years in the making. Once slated to be an Arrested Development movie, then straight to DVD release, have now officially, finally, been made for Netflix. This is not Netflix’s first straight to streaming endeavor, House of Cards was released earlier this year, and Hemlock Grove released in April. However, both previous series were new, at least to the U.S (House of Cards is a remake of a British drama), but neither series had one thing that Arrested Development did; a ready made fan base. Arrested Development was a cult classic that over the years has amassed quiet a large following. Also the excitement for the new episodes has been building for years among rumors that they would never happen. Now Netflix is presented with a  very rare occurrence, they have the unseen, new episodes of a widely liked and followed show premiering on their streaming site. Netflix has made some mistakes over the years, Qwikster, the rebranding of the DVD service being probably the worst. But for me the way they are handling the Arrested Development launch says a lot about the new direction the company is trying to take.

AD already had a significant following, and fans were ready and excited and a bit curious for these new episodes, it could have been easy to advertise the regular way, or not really advertise at all. Instead Netflix saw this as an opportunity to play around.

The other day I was looking for a comedy movie to watch when I saw this:

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In the middle of my Netflix page was something called “Dance of the Chicken”, intrigued I hovered my curser over the title but the expected dialogue box did not pop up. Curious I clicked. And I was directly transported to this:

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Season 3 Episode 2 “For British Eyes Only” where Michael Bluth’s family calls him chicken and proceed to do some very interesting chicken dances accompanied by even more interesting “chicken” noises. It was perfect. It made me laugh, it made me want to rewatch the episode, and it got me excited for more.

Network and cable T.V do not have this opportunity for viewers to stumble on advertisement, and it makes sense that Netflix would and should continue to play around with this. They have one of the leading internet streaming sites, which means they are afforded a new and inventive platform to play around with. Arrested Development season 4 is going to get views no matter what, the cult following is big enough and excited enough. It’s partially Netflix’s job to bring in new viewers, but what better way to test advertising strategies than with a show that’s already solidified? It’s much less risky than launching your new program at the end of an apology note, like they did with Qwikster. And the rewards could be huge.

All fifteen episodes of Arrested Development Season 4 will premier on Netflix on May 26th

We’d love to know what you think, is this an effective way of advertising for something like Netflix? Should they continue to experiment with different techniques?